A leaked Walmart sales playbook reports a whopping 90% of current WoW players will be buying the expansion, and that 75% said they would pick it up within the first 10 days of release. Considering Blizzard's figure of 7.5 million players, that's just over 5 million copies of the expansion pack sold in just the first ten days. As a comparison, the best-selling expansion pack of all time so far, Sims: Livin' Large, sold 700,000 copies in its first year.
Incredible.
Thursday, January 11, 2007
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